By Michael Brenner
October 3, 2019
When did you last stop to ask yourself: Why do we do content marketing?
If you ask me, the reasons abound:
- Content helps you connect with each customer, win their trust, and eventually build and maintain a relationship with them.
- Content lets you explain the benefits of your product or service offerings (and eventually sell them) to the market.
- Content helps you differentiate yourself from the competition.
- Good content demonstrates the authority of your brand in your niche, while building a strong reputation and recognition.
- An effective content marketing strategy delivers the best business results.
While you might choose to put your content out there with in-depth how-to posts on your blog, a column in your local newspaper or industry journal, a billboard at your city’s airport, witty tweets, or amusing Instagram stories, the only channel that satisfies every reason you ever have for distributing and promoting your content – including those that I listed above – is organic search.
That’s not an overstatement. Let me explain.
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From Isaac Asimov’s first robot stories to AlphaGo, AI has had its ups and downs. But its history is just starting.
By Mark Sullivan
September 16, 2019
This article is part of Fast Company’s editorial series The New Rules of AI. More than 60 years into the era of artificial intelligence, the world’s largest technology companies are just beginning to crack open what’s possible with AI—and grapple with how it might change our future. Click here to read all the stories in the series.
Artificial intelligence is still in its youth. But some very big things have already happened. Some of them captured the attention of the culture, while others produced shockwaves felt mainly within the stuffy confines of academia. These are some of the key moments that propelled AI forward in the most profound ways.
1. ISAAC ASIMOV WRITES THE THREE LAWS OF ROBOTICS (1942)
Asimov’s story “Runaround” marks the first time the famed science-fiction author listed his “Three Laws of Robotics” in full:
First Law: A robot may not injure a human being or, through inaction, allow a human being to come to harm.
Second Law: A robot must obey the orders given it by human beings except where such orders would conflict with the First Law.
Third Law: A robot must protect its own existence as long as such protection does not conflict with the First or Second Laws.
“Runaround” tells the story of Speedy, a robot put in a situation where balancing the third law with the first two seems impossible. Asimov’s stories in the Robot series got science-fiction fans, some of them scientists, thinking about the possibility of thinking machines. Even today, many people go through the intellectual exercise of applying Asimov’s laws to modern AI.
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By Ayaz Nanji
July 30, 2019
The most popular time to read emails is in the morning, according to recent research from Litmus.
The report was based on an analysis of 10 billion email opens collected worldwide with the Litmus Email Analytics tool between April 1, 2018 and April 1, 2019.
Some 21% of all email opens in the United States happen between 9 AM and noon (local time), the analysis found.
Email opens peak between 10 AM and 11 AM, and hit their lowest point between 2 AM and 3 AM.
See full story: http://ow.ly/VuQH30pfHVv