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Content Marketing Institute – The Best Reason to Do Content Marketing? Organic Search

 

 

 

By Michael Brenner

October 3, 2019

When did you last stop to ask yourself: Why do we do content marketing?

If you ask me, the reasons abound:

  • Content helps you connect with each customer, win their trust, and eventually build and maintain a relationship with them.
  • Content lets you explain the benefits of your product or service offerings (and eventually sell them) to the market.
  • Content helps you differentiate yourself from the competition.
  • Good content demonstrates the authority of your brand in your niche, while building a strong reputation and recognition.
  • An effective content marketing strategy delivers the best business results.

While you might choose to put your content out there with in-depth how-to posts on your blog, a column in your local newspaper or industry journal, a billboard at your city’s airport, witty tweets, or amusing Instagram stories, the only channel that satisfies every reason you ever have for distributing and promoting your content – including those that I listed above – is organic search.

That’s not an overstatement. Let me explain.

See full story: http://ow.ly/RzW130pGll0

Fast Company – The 10 most important moments in AI (so far)

 

 

 

From Isaac Asimov’s first robot stories to AlphaGo, AI has had its ups and downs. But its history is just starting.

By Mark Sullivan

September 16, 2019

This article is part of Fast Company’s editorial series The New Rules of AI. More than 60 years into the era of artificial intelligence, the world’s largest technology companies are just beginning to crack open what’s possible with AI—and grapple with how it might change our future. Click here to read all the stories in the series.

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Artificial intelligence is still in its youth. But some very big things have already happened. Some of them captured the attention of the culture, while others produced shockwaves felt mainly within the stuffy confines of academia. These are some of the key moments that propelled AI forward in the most profound ways.

1. ISAAC ASIMOV WRITES THE THREE LAWS OF ROBOTICS (1942)

Asimov’s story “Runaround” marks the first time the famed science-fiction author listed his “Three Laws of Robotics” in full:

First Law: A robot may not injure a human being or, through inaction, allow a human being to come to harm.

Second Law: A robot must obey the orders given it by human beings except where such orders would conflict with the First Law.

Third Law: A robot must protect its own existence as long as such protection does not conflict with the First or Second Laws.

“Runaround” tells the story of Speedy, a robot put in a situation where balancing the third law with the first two seems impossible. Asimov’s stories in the Robot series got science-fiction fans, some of them scientists, thinking about the possibility of thinking machines. Even today, many people go through the intellectual exercise of applying Asimov’s laws to modern AI.

See full story: http://ow.ly/jgkV30pxUg3

Contently – Why I’m Placing the Biggest Bet of My Life on Content

 

 

 

By Pearl Collings

September 3rd, 2019

The digital revolution has delivered a whirlwind of changes, but one thing has remained constant: Content is the best way for companies to connect with people. Throughout the consumer journey, it’s the essential component to delivering on the promise of your brand.

As someone who values execution excellence above all else though, one thing has always pained me: the incredible level of content chaos inside enterprise organizations.

Content is a more complicated challenge than anyone realizes. It’s one thing to create a great Instagram video, one solid sales deck, or a single one-sheet. It’s an entirely other thing to create consistent, high-quality content that ladders up to business goals across all of your channels, lines of business, and geographies. Very few brands have figured it out—a big reason that the top 5 percent of branded content drives 90 percent of all engagement.

See full story: http://ow.ly/p9Ob30pvQb1

MarketingProfs – Email Opens by Time of Day

 

 

 

By Ayaz Nanji
July 30, 2019

The most popular time to read emails is in the morning, according to recent research from Litmus.

The report was based on an analysis of 10 billion email opens collected worldwide with the Litmus Email Analytics tool between April 1, 2018 and April 1, 2019.

Some 21% of all email opens in the United States happen between 9 AM and noon (local time), the analysis found.

Email opens peak between 10 AM and 11 AM, and hit their lowest point between 2 AM and 3 AM.

See full story: http://ow.ly/VuQH30pfHVv

MarketingProfs – Artificial Intelligence: A Detailed Overview [Infographic]

 

 

 

By Vahe Habeshian
June 11, 2019

Science fiction is quickly becoming everyday reality. Chatbots, robots, digital assistants, automated vehicles, virtual assistants, and much more… are the products of artificial intelligence (AI), which is already transforming entire industries.

An infographic by TechJury, provider of one-step tech guides and product reviews, provides a detailed overview of AI.

The infographic begins with a timeline of AI, starting in the mid-20th century with the “father of theoretical computer science and artificial intelligence,” Alan Turing, who developed the “Turing test” for determining what qualifies as artificial intelligence.

The infographic goes on to outline various classifications of AI, provides examples of AI technology, highlights statistics about the AI market, and lists the companies and countries at the forefront of the AI race.

It concludes with AI’s current impact on and uses of AI in 20+ industries, as well as future uses of AI.

Check out this thorough overview of the current state of AI, all in one (long) infographic:

See full story & infographic: http://ow.ly/8J8S30oWyYs