GetElastic – Saving Abandoned Carts: The Experts Weigh In
by Linda Bustos
November 19, 2012
Last week’s infographic Friday post on how to execute the perfect cart abandonment email generated a lively discussion with intelligent questions.
Because blog comments typically don’t see much light of day once the article is more than a day old (and most of our loyal readers subscribing by RSS or email), I wanted to dedicate a post to the topics of optimal cart recovery email timing and cannibalization of natural conversions (that would have happened without the recovery email).
Viktor from Grass Roots Store asked:
Wonder if less than 20 minutes would increase conversion further? Or is that too soon? Is 20 minutes the low end of sending out this email?
I had recalled that SeeWhy‘s research into cart recovery found immediate remarketing achieved highest conversion rate, so I reached out by email to Charles Nicholls to provide his insight on timing:
See the full article: