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Savory Bites Blog – Where have all the journalists gone?


By Pam Didner

July 22, 2013

This blog argues that journalism is not dead and I agree.  “The drop in traditional journalism positions coincides with the rise in PR, marketing and advertising positions for a reason: The lines between these fields are being blurred. Marketing and PR departments are starting to function like newsrooms, and journalists are being recruited to these new, “hybrid” roles. Job opportunities for traditional journalists may be dwindling in numbers. But increasingly, journalists and PR people are being reborn as content marketers – the BLS (The Bureau of Labor Statistics) just doesn’t include this job title in its reports yet.  “The core to SEO, social media and online lead generation,” says Joe Pulizzi, founder of the Content Marketing Institute, “is amazing storytelling.”


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