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Marketing Profs – Three Marketing Tactics for Grabbing the Attention of the Emerging Apple Demographic

Screen shot 2013-07-29 at 7.20.22 AM

By Charles Nicholls

July 26, 2013

When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers. But new research shows that this is only half the story. When you factor in mobile devices, the new Apple demographic begins to have significant implications for marketers.


Apple mobile customers dominate mobile commerce, especially on tablets. Analysis of 21m mobile ecommerce transactions by SeeWhy in February and March shows that Apple customers are fundamentally different from Android customers. Some 89% of mobile ecommerce sales were on iOS, with 70% of total mobile sales coming from iPad alone.

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