Marketing Profs – Seven Traits of Press Releases That Actually Get Read
By Veronica Jarski
August 5, 2013
I wince at 99.99% of the press releases I receive daily. That’s because 99.99% look like sloppy cut-and-paste jobs, ones that have nothing to do with the Daily Fix and its readers, and everything to do with the sender, the sender, and, oh, right, the sender. Reading a press release that doesn’t make me wince is rare—yet not impossible.
Now and then, I receive press releases that are smart, audience-focused, brief, and interesting. So, for this week’s post, I thought I’d stay on the sunny side of the street and share seven traits about press releases that DO get read.
See Full Article: http://ow.ly/nDGWR