Heidi Cohen – Social Media Buying: Where Are Your Customers?
By: Heidi Cohen
August 5, 2013
There’s a lot of debate among marketers about whether social media drives sales or not. Since it’s often difficult to track customers’ paths from social media to purchase to advocacy, many marketers attribute social media’s impact to early stage branding.
VisionCritical’s “From Social to Sales” research consisting of 5,657 interviews in the US, Canada and Australia, taken from February 2012 to June 2013, provides insights into social media buying.
See Full Article: http://ow.ly/nEzcL