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Marketing Pilgrim – Infographic: CIOs, CMOs and Big Data

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By Frank Reed

August 14, 2013

We talk about the changes in the world of marketing here at Marketing Pilgrim. Kind of makes sense considering our name and all.

What is happening now in the world of marketing still has to do with demographics, psychographics, targeting, retargeting, paid search, organic search, email marketing etc etc. Until this time, though, most of these practices have occurred in a vacuum or in silos. As a result, the true effectiveness of these tactics and techniques has been held back to an extent. All that means is that there is so much more to the amount of data that is being produced by marketers today but the trouble lies in unlocking the true value of that data.

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