Contently – The Revolution Will Be Listicled
August 16, 2013
Why This Supposed Content Fad May Have Actually Taken Over For Good
BuzzFeed has been one of the biggest publishing success stories of the past couple of years, thanks to listicle-heavy content — you’ve seen it, whether it’s “15 Cats That Are Having A Better Day Than You” or “20 Most Homoerotic Photos Of Vladimir Putin” — that gets shared like the bubonic plague in 1350. In late June, BuzzFeed’s Peter Lauria told Bloomberg TV that traffic had doubled in the past six months, and brands like Virgin Mobile are paying upwards of $100,000 per month to sponsor a handful of listicles.
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