Marketing Profs – Three Deadly Reasons Most Websites Fail
By Mike Volpe, Hubspot
August 27, 2013
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds.
People are loyal to websites that draw them in because, simply put, the majority of those 700 millions sites are just plain bad. Of millions of websites analyzed by Marketing Grader, a whopping 72% received a grade of 59 out of 100 or below, which essentially means 72% of websites are failing to attract new visitors and convert leads.
Marketers everywhere are asking, “Why do so many websites fall short?”
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