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Biz Report – How many Twitter profiles does a brand need?


By Helen Leggatt

August 28, 2013

How many Twitter profiles does a brand need? The latest research reveals that brands can have as many as 44 Twitter profiles, each catering to specific customer needs and consisting of broadcast and engagement channels.

New research from Brandwatch reveals that the number of brands using multiple profiles on Twitter has significantly increased over the last three years – from 7% to 63% – and is up 28% on last year.

So, what is driving this increase? From an examination of various brands’ Twitter use, including Dell, it appears that having a separate Twitter account for each department or function of a company is how brands utilize the microblogging platform.


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