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Smart Blogs for Smart Briefs – How SAP North America keeps its social team running

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By Gerry Moran

August 28, 2013

The challenge is daunting: How do you juggle social media channels and 50 monthly promotional campaigns in 25 different industries?

Based in Germany, SAP is the largest business software company in the world, specializing in mobile, cloud and data applications that help global brands and businesses of all sizes run more efficiently. As our company slogan puts it, we help businesses “Run like never before.”

I lead a team that supports the social selling and content strategy of SAP North America, our largest region, which maintains its own distinct identity on more than 25 different social media channels. Picture yourself staring at a wall of 25 screens. How do you initiate, engage in and moderate that many conversation venues at once?

Thankfully, our team is not working alone.


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