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Marketing Profs – What Is Primetime for Mobile Video Viewing?

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September 20, 2013

By Ayaz Nanji

Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul.

The report, based on data from 2Q13 in-app pre-roll campaigns, found that iPad and Android tablets have generally similar viewing patterns for most of the day. However, iPad viewing peaks at 10 PM, slightly later than viewing on Android tablets.


About the research: The report was based on data from in-app pre-roll campaigns that ran through TubeMogul’s media buying platform in the second quarter of 2013. All time zones were localized.

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