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Social Media Examiner – How to Build a Sustainable Social Media Marketing Plan [+podcast]

Social Media Examiner

By Neal Schaffer and Mike Stelzner

October 3, 2013

Do you have a social media plan?

Are you wondering how to build a social media strategy for your business?

To learn about the importance of a social media strategy, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He’s a social media consultant and coach. His newest book is Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.

Neal shares the unique insights he gained while working overseas with companies that had to build their sales organizations from scratch.

You’ll learn the core elements your social strategy needs to be successful and sustainable.


Image source: iStockphoto

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