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Media Post / mCommerce Daily – Getting Apps Ready for Cyber Monday

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October 15, 2013

By Srinivas Balasubramanian, founder and CEO of Photon

SrinivasWhy should that worry you? Because if you’re like most brand managers, you’re going to launch a mobile app this year, whether for a campaign, a promotion, or a major upgrade. Because you’ve realized you can’t afford to miss out on the consumer behaviors created by the mobile channel. And, because there’s a good chance that your mobile campaign efforts may be hamstrung by some Old School rules that should have gone out the window with the not-so-smart phone.

Many big brands don’t understand the most fundamental change that mobile apps have brought about. When it comes to mobile, state-of-the-art is not about reliably delivering cloud services. State-of-the-art is all about connecting with human emotions. If you don’t keep your eyes on that prize, you’ll miss both your deadlines and the benefits that a compelling mobile app can provide.

Here are seven ways that big brands can launch Cyber Monday mobile campaigns, on time, every time…

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mCommerce Daily