Media Post / mCommerce Daily – Getting Apps Ready for Cyber Monday
October 15, 2013
By Srinivas Balasubramanian, founder and CEO of Photon
Why should that worry you? Because if you’re like most brand managers, you’re going to launch a mobile app this year, whether for a campaign, a promotion, or a major upgrade. Because you’ve realized you can’t afford to miss out on the consumer behaviors created by the mobile channel. And, because there’s a good chance that your mobile campaign efforts may be hamstrung by some Old School rules that should have gone out the window with the not-so-smart phone.
Many big brands don’t understand the most fundamental change that mobile apps have brought about. When it comes to mobile, state-of-the-art is not about reliably delivering cloud services. State-of-the-art is all about connecting with human emotions. If you don’t keep your eyes on that prize, you’ll miss both your deadlines and the benefits that a compelling mobile app can provide.
Here are seven ways that big brands can launch Cyber Monday mobile campaigns, on time, every time…
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