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Marketing Profs – How to Enhance Mobile Marketing With Personalization

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November 6, 2013

By Kane Russell

131105-hands-with-mobile-lgEveryone today understands mobile marketing’s potential to produce business success. Mobile drives 20% of all e-commerce sales, and sales via mobile are projected to increase from $139 billion in 2012 to more than $400 billion in 2015.

One vital step toward capturing this potential is personalizing the mobile experience for customers. Mobile is personal, with every device feature, sound, and function customizable. Any marketer will acknowledge the demise of “spray and pray,” replaced by data-focused segmentation and targeting. However, though 43% of companies deliver a personalized experience on desktop computers, only 13% do on mobile.

Fortunately, there are a few easy-to-implement tactics to personalize mobile for customers. Understanding each will help businesses monetize mobile more effectively.

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