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Marketing Profs – Holiday Season 2013: How and When Consumers Plan to Shop [Infographic]

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By Ayaz Nanji

November 7, 2013

holidayOne in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.

However, not everyone is an early bird. Over a quarter (29%) of those surveyed don’t plan to start shopping until after turkey day, and another 11.7%—including 17.3% of all men—admit they will probably wait until the last minute.

Below, additional key findings from the report, which was based on a data from a survey of 993 US online adults age 18 or older.

Spending Plans

  • 18.7% of shoppers surveyed say they will either spend much more or somewhat more on holiday gifts this year compared with last year.
  • 46.9% plan to spend about the same, and 22.6% plan to spend less this year.

Digital: Relaxing and Convenient

  • 91.7% of holiday shoppers plan to go online to research gifts and/or make purchases.
  • 25.1% say their favorite aspect of shopping online (or with apps) is that it’s relaxed; they avoid the stress of store crowds, finding parking, and more.
  • Customers also like the convenience and efficiency of online shopping.

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See Full Article: http://ow.ly/qB5pJ

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