Quick Sprout – How to Use Content Marketing For a “Boring” Industry
November 13, 2013
By Neil Patel
You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings.
So, why aren’t you leveraging it? It’s because you’re in a boring industry, right?
I hate to break it to you, but there is no such thing as a boring industry. There are just bad writers who aren’t creative.
So, instead of making excuses, let’s go over how you can use content marketing for any industry…even the so-called “boring” ones.
Lesson #1: Ugly industries have bigger opportunities
It’s not hard to leverage content marketing for topics like health, dating or politics. But it is much harder to do for topics like finance, dental or insurance. For this reason, you don’t see too many people in those spaces using content marketing as a core part of their strategy.
Yes, those spaces are competitive, but with content marketing, you’ll be able to compete. Best of all, it will be really affordable to compete due to the fact that creating content doesn’t have to be expensive.
So, no matter what space you are in, don’t worry because you’ll be able to come up with some strategies and ideas by the end of this post.
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