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Fast Company – Want Your Instagram Photos To Get Attention? Use The Color Blue

Fast Company

A new study of more than 30 million Instagram images shows which pictures are likely to get the most likes.

By Pranav Dixit

Here are a few things you should keep in mind when posting pictures to Instagram to get the most likes:

  1. Images with blue as a dominant color perform 24% better than those with high concentrations of red and oranges. Think #sky #bluebells #superman.
  2. Bright images perform 24% better than dark images. Think #sunnyday #LEDs #TimesSquare.
  3. Duck-face selfies generate a crazy 1,112% more likes than normal ones. (OK, kidding)


The above findings come to you thanks to some number crunching by Curalate, a visual analytics and marketing platform that published a similar study based on Pinterest images a few months ago. This time around, the company analyzed more than 8 million Instagram images and 30 image features including background ratio, dominant color, lightness, and saturation.

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