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Contently – Twitter Timelines: A Cool New Storytelling Tool For Brands (Even When No One’s Breaking Up On Your Rooftop)


By Sam Petulla

November 27, 2013

Though long a premiere destination for brands looking to engage with consumers, Twitter hasn’t been the best place to tell comprehensive narratives native to the platform. After all, a brand’s Twitter profile usually contains a jumble of Tweets, replies, and mentions by other users, making the platform a great place to distribute and talk about stories, but not necessarily the best place to tell them.

That could be changing. Earlier this month, Twitter announced a new tool called Twitter timelines, and brand publishers should be paying attention to its storytelling potential.

Twitter Timelines create a custom, configurable stream of Tweets. The functionality is similar to Storify, and like Storify, Twitter timelines can be embedded most anywhere. Like here! Check out the example below.


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