Skip to content

Contently – Twitter Timelines: A Cool New Storytelling Tool For Brands (Even When No One’s Breaking Up On Your Rooftop)

Contently

By Sam Petulla

November 27, 2013

Though long a premiere destination for brands looking to engage with consumers, Twitter hasn’t been the best place to tell comprehensive narratives native to the platform. After all, a brand’s Twitter profile usually contains a jumble of Tweets, replies, and mentions by other users, making the platform a great place to distribute and talk about stories, but not necessarily the best place to tell them.

That could be changing. Earlier this month, Twitter announced a new tool called Twitter timelines, and brand publishers should be paying attention to its storytelling potential.

Twitter Timelines create a custom, configurable stream of Tweets. The functionality is similar to Storify, and like Storify, Twitter timelines can be embedded most anywhere. Like here! Check out the example below.

rooftop

See Full Article: http://ow.ly/rdhup

Advertisements