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Digiday – A Facebook Tweak Gives Publishers a Traffic Boost


By: Jack Marshall

December 4, 2013

Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers: Major sites report more referrals from the social network in the past month than ever before, owing largely to the change.

“We’ve made a few updates over the last few months to try and do a better job of showing people what they want to see in newsfeed,” a Facebook spokesperson told Digiday. As a result, “Popular posts could see further increases in distribution,” the spokesperson added.

The move might be a reactionary one in part, to the fact that Twitter is increasingly being seen as the premier social network to find and circulate new content by users and publishers respectively.

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