Mobile Marketer – Starbucks bolsters mobile content push with Flipboard in-app ads
By Lauren Johnson
December 16, 2013
Starbucks continues to test different mobile advertising opportunities with a new campaign that mixes sponsored content and full-page ads into the Flipboard mobile application.
The new in-app campaign is part of Starbucks’ “Share Joy” multichannel holiday campaign and integrates into the Flipboard iPhone app. With marketers looking for different ways to deliver mobile ads, Starbucks is the latest to marry a mobile ad to pieces of editorial content.
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