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GigaOm – In Beyonce we trust & then on iTunes we buy: End nears for physical media


By Om Malik

December 19, 2013

Beyonce "The Mrs. Carter Show World Tour" - Los Angeles

Like pretty much everyone else who is a Beyonce fan, I have been fascinated and bamboozled by the surprise debut of Beyonce’s new album on the iTunes store (instead of the usual offline channels) and in the process setting all sorts of records. Being a fan of her music and videos, I thought it was quite a nifty Christmas present and was one of the 830,000-odd people who bought her album — literally within minutes of seeing the tweet from her on Twitter. The “album” and its success prompted some random thoughts in my head.

  • The much maligned “album” format has a future in an all-digital world. We just need to reimagine what the album looks and feels like for people to buy it.
  • Just like people bought albums despite radio, we are going to buy albums despite Pandora and Spotify, as long as the artists give us a compelling enough reason to buy it.
  • From the looks of it, video storytelling –not just the music — has to be a factor in the new concept of “album.”
  • The importance of Twitter and other social media services has never been more important in getting the word out for musicians and artists.

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