socialmedia today – The 10 Best Social Media Predictions for 2014
By Chris Syme
December 23, 2013
In my years in marketing and media relations, I’ve learned there is one constant: change. If you can’t embrace it, you will wither on the vine. Peeirng into the crystal ball of 2014, I found some excellent prognostication from people that know much more than I do on what’s next in social media marketing. Here are the ten best I’ve found so far.
1. More real-time marketing. From John Kultgen on PR Daily. When the Oreo Super Bowl ad went viral, the wheels were turning in marketers’ heads everywhere. Kultgen says, “The brand set a new standard for extremely timely and relevant content. Sporting events, awards shows, and season finales became the source of inspiration for many brand’s posts throughout the year.” Real-time marketers will help fans engage in an experience. Savvy brands will learn how to do it well, not a la Kenneth Cole.
2. Whether your real time is faster than my real time will no longer be the problem. From Marketing Profs. “Marketers will begin taking advantage of new capabilities that enable them to act on insights in the very moment they need to act. Speed of delivery will no longer be the problem. The real opportunity is whether an experience can be delivered when it counts for the business—and when it matters most for the consumer.”
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