Bulldog Reporter – Social Media Crisis Communications: Con Ed Reveals the Top 10 Online Crisis Management Secrets that Saved Them From Superstorm Sandy
January 22, 2014
By Talia Sinkinson
When crisis strikes, your organization needs a focused, schematic and surefire solution. Your social media audience will expect an instantaneous response—and it’s never been more valuable to have a bulletproof crisis management plan with the latest tactics for handling online and offline crises. Con Edison of New York is a master of digital crisis communications, and the team’s handling of Superstorm Sandy is the truest testament to its expertise. The largest Atlantic storm on record, spanning 800 miles in diameter, Sandy pummeled Con Edison’s service area, causing over one million power outages—more than any other storm in the company’s history. A highly streamlined PR approach offered accurate and timely communication between Con Ed and its customers; the plan also resulted in blockbuster retweets by the governor’s office, the City of New York and New York Daily News. Read on to discover the top ten tools and tactics Con Ed’s PR team used to save its reputation and become the most trusted source online for all things Sandy.
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