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SmartBlog on Social Media – What to expect in 2014: Social media optimization

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By James Scherer

January 29, 2014


Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the most influential changes that have happened in the past six months, and how those changes affect you and your business on a daily basis.

This week, Scherer will discuss the rise of social media optimization and what it means for you.

Many of you may already be familiar with the idea of social media optimization, but let me break it down for those who aren’t: Since Google’s integration of the Hummingbird algorithm update (we’re talking SEO here, by the way), there’s been a new focus on optimizing your content for social media.

Whether or not Google intended to do it, Google +1’s are now the most valuable factor in SEO.

Google also increased the value of all social shares. Traditional SEO is focused on link-building (the more links to, and from, your content, the higher it ranked on Google search. Links are, essentially, votes in your content’s favor). While links are still incredibly important, equally important (and in the +1’s case, more important) are social endorsements such as Facebook likes and shares, LinkedIn shares, tweets and Pinterest pins.

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