Social Media Examiner – 18 Ways to Improve Your Facebook News Feed Performance
By John Haydon
February 3, 2014
Are you frustrated with Facebook’s frequent changes to the news feed algorithm?
Do you feel like you’re being forced to buy ads to reach your audience?
While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand.
How Reach Is Created on Facebook
Facebook defines reach as the number of unique Facebook users who see your updates.
To see your page’s reach, go to Facebook Insights and look at your page’s Reach report. You’ll be able to see how your reach is improving over time (as shown below).
Reach is generally influenced by one or more of the following actions:
- You post content to your Facebook page. Yes, most of your fans don’t see it, but it still generates reach. Facebook calls this organic reach.
- Facebook users take action on that update (like, comment, share), which creates a story in their friends’ news feeds. Facebook calls this viral reach.
- You send visitors to that update using your own marketing channels. An example would be linking to a specific Facebook update in your email marketing newsletter. This also falls within organic reach.
- You buy reach with Facebook ads. Facebook offers a variety of ad options, including boosts and targeting custom audiences. Facebook calls this paid reach.
All four actions are interrelated.
See full article: http://ow.ly/taQQc