socialmedia today – 11 Content Promotion Housekeeping Tips for Earned Media
By Chad Pollitt
February 21, 2014
Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales. In the case of earned media, several action items can maximize exposure while optimizing its measureable impact.
A combination of paid and owned efforts both online and offline can help make the most of media coverage and the landing page or pages it’s linked to. Below are 11 tips to help drive more awareness, traffic and conversions from earned media.
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