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Top Rank – Wrap Up: Waves to Remember from Social Media Marketing World 2014

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By Evan Proko


Social Media Marketing World (SMMW14) was quite a ride for over 2,000 people from 40 different countries that attended, especially the team at TopRank Online Marketing.

From an opening night reception on an aircraft carrier (The USS Midway) to surfing lessons to over 120 different speakers presenting across 5 to 6 different tracks, this event was one of the biggest mackers of social media conferences. (macker is surfer for “big wave”).

I’m happy to share that TopRank was actually the first and sole media sponsor for SMMW14 and our CEO Lee Odden gave a captivating presentation to a packed room as you can see below. Lee’s talk focused on how content plus an influencer network can help grow your business using the SMMW14 conference eBook he co-created with other speakers as a practical example. Both the eBook and the presentation were mentioned throughout the conference by other speakers, attendees and of course the lightning-paced conference Twitter stream.

Audience SMMW14

TopRank Social Strategist Emily Bachelor provided awesome coverage of speakers including Jay Baer, Ian Cleary, and of course our own Lee Odden. I had the opportunity to view and write about excellent presentations from Jason Miller, Joe Pulizzi, Todd Wheatland and Michael Stelzner.  We made connections with other smart social media marketers and brands from around the world, including British Columbia, Mexico, Africa, the United Kingdom and even our home state of Minnesota.

Like surfing on a perfect day, we weren’t able to ride every wave, simply because it’s impossible to be in 6 places at once (average number of sessions going on simultaneously), but some of the waves we did catch were truly memorable and epic experiences.

Here are some of our favorite social media waves from #SMMW14: