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Contently: 10 Charts That Are Changing the Way We Measure Content


April 14, 2014

By Sam Petulla

3027699-inline-i-3-the-science-of-emotion-in-marketing-how-our-brains-decide-what-to-shareIn March, the “how to measure content” debate came in like a lion. It came out like a lion on steroids.

Were you following?

In short:
1. Chartbeat founder Tony Haile published an epic analysis of Internet reading trends in Time that garnered about 20,000 shares.
2. Contently’s own Paul Fredrich published a manifesto here on The Content Strategist, calling for death to pageviews and a long life for engaged time metrics.
3. And News Corp’s Raju Narisetti fought back at Poynter, saying pageviews are more than a so-called “vanity metric” and have real value for publishers.

Those were just three of the highlights.

In between, publishers around the Web posted some of their best insights into what is and isn’t working when it comes to measuring content. We looked it all over and realized that creating a breakdown would benefit our readers, who might not be following this movement quite as obsessively as we have.

Without further ado, here are the 10 most important data points from the content measurement debate over the last few months.

See the 10 charts here: