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Quicksprout: Why Social Is the New SEO

QuickSprout

April 17, 2014

By Neil Patel

In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now?

I’m making the case that social is the new SEO. But I need to explain the new social/SEO territory that we’re in, specifically in the wake of Cutts’ announcement.

So, what has changed with social media and SEO?

Let me give you a brief history of Google’s conflicted stance on social signals.

Google’s stance on social media

First, in May 2010, Cutts stated that the algorithm does not use social signals as a factor in search results.

Then, in December of 2010, Cutts revealed that the algorithm does use social signals as a factor in search results.

Finally, in January of 2014, Cutts informed us that the algorithm does not use social signals as a factor in search results.

See full story and more video: http://ow.ly/vGRAL

 

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