Quicksprout: Why Social Is the New SEO
April 17, 2014
By Neil Patel
In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now?
I’m making the case that social is the new SEO. But I need to explain the new social/SEO territory that we’re in, specifically in the wake of Cutts’ announcement.
So, what has changed with social media and SEO?
Let me give you a brief history of Google’s conflicted stance on social signals.
Google’s stance on social media
First, in May 2010, Cutts stated that the algorithm does not use social signals as a factor in search results.
Then, in December of 2010, Cutts revealed that the algorithm does use social signals as a factor in search results.
Finally, in January of 2014, Cutts informed us that the algorithm does not use social signals as a factor in search results.
See full story and more video: http://ow.ly/vGRAL