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Pamorama – Using Hashtags in Social Media Marketing

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May 6, 2014

By Pam Dyer

effective-use-of-hashtagsThey enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty.

What are hashtags?

Hashtags are labels for content. They are a way to track topics on Twitter and other social media platforms. Anyone sharing content can add one to their messages and posts, and they help people quickly find information on that same topic. The syntax is a word or phrase preceded by the hash sign (#), such as #contest and #sweepstakes. Each hashtag is clickable and redirects users to a page that displays all messages and images that use the same hashtag. The use of hashtags enables people to wade through the fire hose of social media posts and interact only with the content they find relevant.

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