Mashable – 8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged
June 10, 2014
By Scott Gerber
Facebook has been evolving and if you ask the average small business owner, not all Facebook change is good change. When a platform’s technology is beyond your control, how do you adapt your business strategy to keep up?
I asked eight startup founders from Young Entrepreneur Council (YEC) how they have improved Facebook engagement, even in spite of recent algorithm changes that had some business owners running to other platforms. Here’s what they had to say:
1. Integrated approach
A few years ago we relied heavily on fan page interactions. Now with the changes made we have seen dramatic drops in engagement through Facebook for our brand. To counter this we have taken a more integrated approach with all our social networks and started to use pins and tweets in A/B tests to gauge fan interactions. If something catches the attention of viewers, then we also share it on Facebook.
— Jerry Piscitelli, Portopong LLC
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