Marketing Profs – How Women and Men Use Social Media and Mobile [Infographic]
June 12, 2014
By Verónica Maria Jarski
Do men and women differ in how they use their mobile devices and social platforms?
For example, women are more likely to use mobile devices for sharing, taking pictures, and playing games, but men prefer to use their mobile devices for videos, news, and GPS.
Moreover, men are much more likely to scan coupons (56%) or QR codes than women are (39%).
The main reason cited for using Facebook also differs: 54% of women prefer to use Facebook for seeing photos and videos, compared with 39% of men.
See Full Infographic: http://ow.ly/xU1xe