Entrepreneur- Don’t Make These Social-Media Blunders That Businesses Keep Repeating
June 16, 2014
By David Gerzof Richard
When you do, you better have a well thought-out strategic plan, a strong content strategy and have done your research. Conducting research is a major weak point where many brands frequently slip up — specifically, a lack of attention is paid to past mistakes made by other brands.
In my experience as a digital media professor and marketing agency founder, I have found there are five regularly occurring social-media blunders brands make. I’m continually amazed each and every time a company repeats another brand’s previous mistake, sending their own brand into a tailspin of apologies, reparations and damage control.
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