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Entrepreneur- Don’t Make These Social-Media Blunders That Businesses Keep Repeating

Entrepreneur

 

 

June 16, 2014

By David Gerzof Richard

Screen Shot 2014-06-16 at 12.56.12 AMWhether you are bringing a new venture to market or marketing an existing brand, sooner or later (probably much sooner) you will find the need to participate in some form of social-media engagement.

When you do, you better have a well thought-out strategic plan, a strong content strategy and have done your research. Conducting research is a major weak point where many brands frequently slip up — specifically, a lack of attention is paid to past mistakes made by other brands.

In my experience as a digital media professor and marketing agency founder, I have found there are five regularly occurring social-media blunders brands make. I’m continually amazed each and every time a company repeats another brand’s previous mistake, sending their own brand into a tailspin of apologies, reparations and damage control.

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