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Business 2 Community – What Children’s Books Can Teach Us About Content Marketing

business 2 community




June 28, 2014

By Amanda Clark


Perform a quick Google search for the term “top children’s books” and you’ll immediately see a lineup of familiar favorites: Where the Wild Things Are. Green Eggs and Ham. Goodnight Moon. The Very Hungry Caterpillar. The Cat in the Hat. And, for slightly older children, Charlotte’s Web and A Wrinkle in Time.

These books have enduring appeal: Even if you don’t have any kids of your own—even if it’s been a few years since you were a child yourself!—you know these books, at least by title and likely by content, as well. Several of them have been turned into movies in recent years, and most of them could be obtained at your local Target right now—and certainly at any library or bookstore.

They’ve sunk their hooks in, these books—and they’ve created loyal, enthusiastic fans the world over. When you think about it, that’s sort of what content marketing is supposed to do for your business. This begs the question: What lessons can content marketers learn from children’s literature?

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