Marketing Profs – Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]
July 2, 2014
By Verónica Maria Jarski
You put so much work into your awesome content that you expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care…
So, why isn’t your brilliant content catching fire? For five likely reasons, according to an infographic by WhoIsHostingThis.
One reason is the lack of emotional appeal. Content that arouses curiosity, amazement, astonishment, uncertainty, humor, and admiration has a greater chance of going viral. Negative emotions do not inspire sharing, however.
Bad timing can also affect whether your content goes viral. For example, weekends are not the best time for sharing content. “Find the days and times when your content is most in-demand,” suggests WhoIsHostingThis.
Other factors that influence content’s virality are poor design, lack of share-worthiness, and poor distribution.
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