Marketing Profs – The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]
July 8, 2014
By Ayaz Nanji
Forbes is the global brand with the most influential content on LinkedIn, according to a recent report from the social network.
The ranking was based on data from LinkedIn’s Content Marketing Score tool, which measures member engagement with a company’s pages, groups, employee updates, influencer posts, and sponsored updates.
The second most influential brand on the network is The World Economic Forum, according to the analysis.
The rest of the top 10 are media outlets and tech companies: Inc. Magazine, Microsoft, the Financial Times, the Wall Street Journal, HP, Salesforce, IBM, and Mashable.
An earlier study in February by LinkedIn found high-tech and media companies are generally the most effective content marketers on the platform, with the top 10 brands in each category earning the highest average scores.
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