Business 2 Community – How To Attract Action To Your Blog Posts
July 21, 2014
By Jonathan Long
If you are creating blog posts on a regular basis don’t you want to make sure you are receiving the maximum benefit for your hard work and effort? You should want every blog reader to read through your entire post, and not just quickly glance over it. The majority of your website visitors aren’t going to read through your entire blog posts, but there are some things you can do to help improve the percentage of visitors that will fully read your content.
Keep Your Post Length Reasonable
Many businesses think that they need to crank out super long posts that are 2,500 – 3,000 words in order to attract attention, but your readers don’t want to, nor do they have the time to read huge blog posts. We have experimented and split test several different lengths of content, and we find that personally, our posts perform better if they are under 1,000 words. Now, this will be different for every business, so it is important that you test several blog post lengths until you find your sweet spot.
If your blog posts are under 1,200 words and are formatted in several small, easy to read paragraphs it will increase the percentage of readers that read the entire post. If your readers aren’t reading all of your content then what is the point in writing super long posts?
Don’t Go Overboard With Images
While images can spice up your blog posts, it is important that you don’t go overboard with images. Too many pictures can distract the reader from reading all of your content.
For our blog we tend to only use one image per blog post. This keeps it very simple and allows the reader to focus on the content without being distracted by multiple images. Now, if there are occasions where you will need to include several diagrams or screen shots to get your point across, then by all means do so! For example, our definitive on-page optimization guide features several images as they compliment the blog post. Without the images in that post it would be extremely difficult to comprehend.
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