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HubSpot – Why You Clicked on That Tweet: The Psychology of Twitter Engagement




July 26, 2014

By Lanya Olmsted


What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?

More than you would think. We want to know what will motivate our followers to act — and psychology can help you find out just that.

I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. During this time, I’ve noticed that certain types of tweet copy elicit higher numbers of clicks and engagement — and these types of copy align with several prominent psychological theories.

To help you get your followers to better engage with your brand on Twitter, let’s dive into four essential psychological theories.

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