Buffer – Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience
July 28, 2014
By Kevan Lee
Awesome news: 490 people saw a tweet I sent out this week! Awesomer still, 16 people either clicked the link, left a reply, or favorited the tweet.
And as for the other 474 people?
I couldn’t tell you.
Did they enjoy the tweet? Did they notice it? Did it delight them? Did it—eep!—offend them? And perhaps most importantly, what can I learn from these quiet observers so that, when I send my next tweet, those 474 followers find a reason to click, reply, retweet, or favorite?
Meet social media’s invisible audience—and the inevitable questions that this crowd elicits.
The invisible audience among my Twitter crowd and the invisible audiences on Buffer’s social media accounts (and even on this blog) offer a unique opportunity for us to consider how we craft our updates and our content. I’ll be happy to share how I think about this silent majority as well as some interestingresearch and rules about this topic.
Is this a demographic you consider in your social media marketing? Share in the comments, and read ahead for some insights, stats, and tips.
Your audience is 4x larger than you think
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