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Buffer – How to Create a Social Media Marketing Plan From Scratch

Buffer

 

 

December 17, 2014

By: Kevan Lee

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

Social Media Marketing Plan

Starting at the ground flour and building up, here is our overview of how to create a social media marketing plan from scratch.

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I like to think of this plan like a roadtrip. Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way.

Step 1: Choose your social networks

Step 2: Fill out your profiles completely

Step 3: Find your voice and tone

Step 4: Pick your posting strategy

Step 5: Analyze and test

Step 6: Automate and engage

See Full Story: http://ow.ly/G409O 

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