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Buffer – 10 Things We’ve Learned About Social Media in 2014




December 29, 2014

By Kevan Lee


One of the best ways I’ve found to learn new things on social media is to try new things. We experiment, we make mistakes. We succeed, and we fail. And we get a better feeling for how things might work and the best strategies, ideas, and experiments to try next.

I’ve had the privilege of trying out a number of these new strategies and experiments this year, learning tons about the best way to share on social media.

I’d love to share with you what I’ve learned!

Keep reading for my list of the biggest social media lessons from the past 12 months. And feel free to add any further thoughts or learnings of yours into the comments!

1. How to Get Your Content Seen in the Facebook News Feed

Facebook has built a hugely sophisticated algorithm to help decide which of the thousands of possible stories from your friends and favorite pages will show up in your feed. One side effect of the algorithm is that people who like your page might never see your content.

We went on the hunt for information on how exactly the Facebook News Feed works and the measures that Facebook page owners can take to give their content the best chance of getting more reach.

Here’s a quick overview of some of the things the Facebook News Feed algorithm considers:

  • Posts with lots of comments
  • Posts with lots of likes
  • Post types that users seem to prefer more than others (e.g., photo, video, or status update)
  • Posts that reference a trending topic
  • Posts that receive a high volume of likes, comments, or shares in a short time
  • Link posts
  • Videos uploaded to Facebook that receive a large number of views or extended viewing duration
  • Posts that tag other pages within the text
  • Posts that are liked or commented on by one’s friends
  • Posts from pages that one interacts with often
  • Post types that one interacts with often
  • Posts from pages with complete profile information
  • Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
  • Images and videos that have not previously appeared in the Open Graph
  • Links that have not been posted before


For a complete overview of the do’s and don’ts of the Facebook News Feed, visit the full post, which we keep updated with all the latest news.

2. What Is the Ideal Image Size to Share on Twitter and Facebook?

Through much trial and error, we’ve found a single image size that works great for both Twitter and Facebook.

1,024 pixels wide by 512 pixels tall

For example:


Twitter images of a 2:1 width-to-height ratio will appear fully in one’s Twitter timeline (with no cropping on the top or bottom). Facebook’s recommended ideal size is 1,200 pixels wide by 630 pixels tall, and there’s some room for flexibility there. Our 1024 x 512 image appears perfectly with zero cropping.

For Pinterest images, tall vertical images are best (these also look great on Google+).

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