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Buffer – 15 Ways to Increase the Click-Through Rate on Your Tweets

January 21, 2015

By Mitt Ray

How do you get someone to click on your links on Twitter?

This seems like one of the most pressing questions I see coming up day in day out. And rightly so. Figuring out how to attract more people that like what you are posting is one of the most important aspects of being successful on Twitter.

While a higher click-through rate is certainly not the only thing to be good at on Twitter, it can be a great basis of success. So without further ado, here are 15 of the best tips out there to guarantee a higher click rate.

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1. Learn to write persuasive tweets

Tweets are just like headlines. They need to attract attention and get the reader to read to click on the link. Your tweet needs to convince the reader that it’s worth his or her time to click on the link and read the content it leads to.

The best headlines are the ones that state a benefit and generate curiositythe same applies to the best tweets. You need to let the reader know that the content the link leads to will benefit them and try your best to get them curious. Also make them really easy to read—get rid of complicated words because people browse through tweets as quickly as they can and the easier a tweet is to read, the higher are the chances of them clicking on the link.

Here is an example of a recent Buffer Tweet that has attracted well over 150 clicks, as seen through Buffer’s social media management analytics:

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For more information, the Buffer blog has some useful articles on how to write persuasive social media updates.

2. Focus on using the right keywords

People are always looking for good content on Twitter. They normally look for it in their Twitter feed. And if they don’t find what they are looking for, they will type down words in the Twitter search box and look for the latest tweets on that topic.

If you want your tweets to turn up during these searches, you need to add keywords to your tweets, keywords your audience will most likely search.

If you add keywords, your tweets will turn up in the search and this will most likely increase your click-through rate as it will increase the exposure your tweets get. I found this works extremely well with “How To’s” and “Guides” keywords. It also proves to give a great conversion.

3. Use hashtags thoughtfully

It helps to use a hashtag along with your tweet. People might search for hashtags instead of words in the search bar, as hashtags can lead to relevant tweets they are looking for—so use relevant hashtags in your post. For example, if you’re tweeting something about Twitter, you can use the hashtags #twitter, #sm or #socialmedia. If you’re tweeting about something on copywriting, use the hashtags #writing or #marketing, etc.

Using hashtags can make a huge difference on your CTR. An oft-cited study from Buddy Media found that adding hashtags can double the engagement on your tweet.

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4. Post at the right time, when most of your followers are online

Post at a time when it’s most likely that people are going to click on your tweets. Click-through rates are normally at their highest in the afternoon, according to Dan Zarrella. But these are just general stats for a general audience.

You need to figure out the time your target audience prefers. You can either do this by yourself by tweeting at different times and checking how many people click on your tweets by using a click tracking software like bit.ly or Buffer, or by using a service like SocialBro, which figures out your best times to Tweet.

Note SocialBro and Followerwonk each connect with Buffer so you can sync your ideal posting schedules.

5. Take part in Twitter chats

Take part in Twitter chats on subjects you specialize in, and share good content. Twitter chats are attended by both experts and people looking to learn more about the subject the chat covers. If you are an expert on that subject, this could be a great opportunity to increase your click-through rate.

Popular tweet chats are attended by many people and when you take part in these chats and share good content not only published by you but also by others, and if the attendees find it helpful, it could really increase your click-through rate. These people, who have just read your tweets and found them helpful, will take note of your work and follow you on Twitter and the next time they see your tweets they will want to read them.

So take part in popular Twitter chats and share content they will find helpful.

Here is a resource to find a Twitter chat on a topic and a day that might work for you.

6. Space out your tweets enough, so you don’t flood followers

In his webinar, Science of Time, Dan Zarrella points out that tweets that had sufficient gaps between them had a higher click-through rate. Therefore, if you want to increase the CTR of your tweets, make sure you leave a time gap before and after you tweet them.

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