Social Caffeine – 9 Creative Social Media Tactics Guaranteed to Get YOU Noticed
March 11, 2015
By Stephen Moyers of SPINX Digital Agency
This is a guest post by Stephen Moyers of SPINX Digital Agency.
Social media is the new frontier of marketing. The relative youth of the platform means that it’s ripe with potential and exploration, but as there are few proven paths to success, pursuing it can also be a frustrating endeavor. So why use it at all?
According to a study by Shareaholic that followed 300,000 websites for over 4 months, social media referrals now account for 30% of sites’ overall traffic.
While there was no one single, effective social strategy identified in the study, clearly something is working. Or, more accurately, a combination of somethings.
Most businesses know that posting regularly across their Facebook, Twitter, and LinkedIn accounts is important. And by now, the people tasked with managing those accounts understand that there are basic tactics for driving engagement and increasing sales.
Unless, of course, those tactics don’t apply to you.
The key to using social media marketing effectively is to try a variety of posts to see what sticks. Sure, generally speaking, visual content works well, as does responding to individuals through comments, tweets, etc.
But if you’re looking to expand your arsenal, shake up your strategy, or are trying to replace old, failing tactics, check out some of these creative ways to build an audience in social media.
1. Tailor content to the platform
Many businesses make the mistake of posting the same content on all of their social media pages. If your company just hasn’t allotted enough time to create or manage a campaign, then it’s understandable. However, this tactic probably isn’t going to get you much overall traction. In fact, it may actually be a waste of time.
Every channel has its own particular demographic that expects specific types of posts. If you want to increase engagement, make sure your Pinterest pins aren’t all duplicates of your Facebook content. The posts should reflect the medium.
Pizza Hut is well-known for its humorous and effective social media pages. While some of the content overlaps, the company does a good job of using Facebook for visual and promotional posts, and Twitter for short, funny thoughts on pizza.
2. Re-purpose old content
Evergreen content can be a goldmine for social media. If you have a blog post from a year ago that scored particularly well with users and wasn’t topical, make a few tweaks or update the context and post about it again. Or, if the subject is suddenly relevant to a current trending topic, re-post and re-frame it.
Re-purposing not only adds to your well of content, it saves time. Making a few quick changes or simply linking to it through a new Facebook post consumes a much smaller chunk of your day than writing an entirely new blog.
3. Try longer posts
The common wisdom about social media is to keep your posts short. This isn’t a bad idea as many successful posts typically consist of limited characters. However, each social network is different, and with the exception of Twitter, you can experiment with your post lengths to drive engagement.
Typically, B2Bs can be expected to have a little more success in this realm. Their audiences generally are more interested in information than, say, a cat video. Social networks like LinkedIn and Google Plus are ideal for auditioning long-form messages to your audience.
G+ user and consultant, Mike Alton, published a massive (at least by social media standards) post on how to create an ideal LinkedIn profile – with great success. The post earned over 100 +1’s and shares, and generated dozens of comments.
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