HubSpot – 14 Ways to Increase Your Clickthrough Rate on Twitter
March 23, 2015
By Neil Patel
Tweeting is easy. You can type up anything in three seconds and press “tweet.” But sending a clickable tweet — that, my friend, is a science.
Thankfully, making your tweets clickable doesn’t “just happen” based on the whim of the Twitter gods. It happens when you intentionally apply a certain set of principles.
In this post, we’ll talk about how to put the science of Twitter to work for you so more people click on your tweets.
Defining a “Click” on a Tweet
Before we dive in here, what does it mean for a person to “click on your tweet”? Think about it: There are nine different ways a user can click your tweet. They can …
- Retweet your tweet
- Favorite your tweet
- Click your hashtags
- Click your @-mentions
- Click your link
- Click your picture
- Click the white space to expand the tweet
- Click your Twitter handle to view your profile
- Click the “Follow” button to follow you
That’s a lot of metrics to follow. But in most cases, the most important outcome is a click on the link that you’ve posted.
After all, link clicks account for 92% of all user interaction with tweets. Link clicks are the low-hanging fruit of Twitter, and they’re your strongest chance of gaining views and shares for your content.
And I’m guessing you want more traffic and attention to your blog or the articles you share, right? When people click a link in a tweet, there tends to be a chain reaction: The more people clicking on your article via Twitter, the more exposure it gets. When more people read your article, more people are likely to share your article. Your social signals will likely rise, which improves your SEO. More activity on your site will also increase user engagement metrics. With all the extra traffic, you’ll also gain more conversions, more sales, and more revenue.
Wow — all by improving the clickthrough rate (CTR) of your tweet? That’s right. My goal here is to show you how to increase the number of link clicks on your tweets.
The Challenge: It Takes Work to Get Clicks on Twitter
- Users with 50 – 1,000 followers had a 6.16% CTR.
- Users with 1,000 – 5,000 followers had a 1.45% CTR.
- Users with 5,000 – 10,000 followers had a 0.55% CTR.
- Users with 10,000+ followers had a 0.45% CTR.
Plus, Twitter is a crowded place. With 271 million monthly active users and 500 million tweets sent out each day, you have a lot of competition to deal with.
But Twitter is an important platform for driving traffing to your website, generating leads, and getting in touch with customers and prospects. And you can always do more to increase your engagement rate on Twitter. Challenges or none, there are ways to craft a tweet that compels more users to click through. Here are 14 ways to do it.
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