Convince and Convert – 4 Tips for Sharing Videos On Facebook
April 17, 2015
By: Kylie Jane Wakefield
According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on the site.
While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page. The following are some tips on how to do it so that your campaigns are as effective as possible.
Use the Video Specifically to Build Your Page
Facebook videos should be seen as tools to increase your number of page likes and the amount of likes on your content. They should also get conversation going on your page amongst your fans and followers.
To implement this tip, you can include a call to action on your video to hit the “like” button on your page. This kind of video should be the one that’s featured prominently in the “about” section. If it’s hidden away in your video library, less people are likely to see it.
To further develop your page, you can also encourage people to like the video, share it, or leave a comment. You might want to ask a question to your fans in the video, or include one in the description.
Diamond Candles, which gives lucky customers rings worth thousands of dollars with their candle purchases, posted a video showing off their merchandise. They told fans to “like if you want one” and received 1,836 likes and nearly 25,000 views.
Since Facebook videos can only be shared on the site, you won’t be able to repost your call to action videos anywhere else. If you want to get more of your YouTube subscribers or Twitter followers to like your Facebook page, you’re going to have to upload a video from YouTube or another site onto your other accounts.
Jump Onto Trends to Connect with Your Audience
When a news item or fad is in style, people’s newsfeeds are bursting with content about it. Just take the marriage equality Facebook photo or the KONY 2012 video, for example. You want to be there, on your audience’s newsfeed, with a relevant video that they’ll want to click.
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