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Buffer – What 1 Million Tweets Taught Us About How People Tweet Successfully




October 2, 2015


Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet?

We’ve been excited to test and experiment with answering that question by trying out headline ideaspower wordspsychologyscience, and more.

Now we’re happy to share the quantitative numbers—based on 1 million tweets from Buffer users—about what seems to drive the most clicks, retweets, and engagement on Twitter!


The top takeaways from Buffer’s study on ideal tweets

We’ll dive deep into all the Twitter data and findings below. Up top, I’d love to share the overall takeaways that we discovered when looking at the success of Buffer users on Twitter.

  • For tweets with images, shorter tweets of 20 to 40 characters did best
  • For tweets without images, longer tweets of 120 to 140 characters did best
  • The most popular tweet length was 110 to 120 characters
  • Tweets with images received more engagement than tweets without images
  • Tweets without links got more retweets, favorites, and replies than tweets with links
  • Engagement for tweets with hashtags seems to rise steadily all the way to 4 hashtags per tweet.

We are so grateful to have partnered with Lemonly on creating the infographics and charts for this research. Here’s the beautiful design the Lemonly team came up with:

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See Full Infographic and Story: