Buffer – 11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content
June 3, 2016
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen.
Writing powerful social media copy to grab people’s eyes and win their hearts is a challenge, though. And often, when our content isn’t breaking through the noise we can fix it with a few slight edits and tweaks.
Editing content and copy is a key part of the creative process but is often overlooked. In this post, I’d love to share 11 editing tips and tricks to help you take your social media content to the next level.
Ready to jump in?
Here we go…
These 11 powerful, uber-specific editing actions will help you make your social media copy more addictive, engaging, and compelling.
1. Focus on the reader
When you’re creating social media content, you face stiff competition for attention. Friends, family, celebrities, other brands and more are all vying for your reader’s attention on social networks. If you’d like to stand out and be seen, it’s important to create your content with the reader in mind.
Instead of focusing on ‘you’, try putting emphasis on the reader. For example, in a post about launching a new product we could say:
We’ve just launched out new product, Buffer for Video
But the focus of this copy feels a little off. We haven’t shown why the reader why they should care or how this post may be helpful to them. Something like the below copy could be better:
You can now upload, share, and schedule video from Buffer to all your social media networks. Upload once, share everywhere!
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