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Content Marketing Institute – 7 Ways to Accelerate Your Content Review and Approval






February 17, 2017

By Marcus Varner




As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view. You can almost taste victory when BAM! You hit the wall – the review and approval phase.

Suddenly, that feeling of accomplishment is gone. Momentum: gone. Your delivery date: blown. Instead, you feel like your coffee has been spiked and reality is tumbling in slow motion out of your grasp. Your once-vibrant, healthy project has mutated into a delayed, unrecognizable mess.

If you’ve been there, you’re not alone. When we polled Content Marketing World attendees on this topic in 2015, 92% confessed to being victims of the review and approval phase. One in five revealed that tangled review and approval processes regularly delayed their projects by over a week.

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