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eMarketer – Are Facebook Users Becoming Less Satisfied with the Social Network?

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February 27, 2017

By Maria Minsker

A January 2017 survey of US Facebook users by media research firm Bridge Ratings found that across generations, people are using Facebook less often than they were in prior years.

Facebook users—who have used the social network for at least one year—are generally becoming somewhat less satisfied with Facebook. Between 2012 and 2017, the number of Facebook users across multiple demographics who said they are not using the platform as much as they used to has climbed.

The biggest change was among 35- to 44-year-olds: In 2012, 25% said they weren’t using Facebook as much as they used to, but that number grew to 41% in 2017.

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